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UNITED Exhibition Branding

UNITED EXHIBITION (2022)

UNITED EXHIBITION (2022) •

UNITED
EXHIBITION

Sprouting from the single idea of creating a platform for innovators who have been influenced by comic book heroes to create the impossible — UNITED Exhibition is my baby of a graduation project. 🏃💨

Service: Branding & Communication | Duration: 4 Months | Year: 2022 | Client: YSDN (Design Workshop) | Tools: Adobe Illustrator, Adobe Photoshop

 
 

🛠️ BUILDING THE BRAND


The cinematic/ pop culture industry has changed dramatically since the first major debut of superhero films with The Avengers (2012), however annual trade shows and creative exhibitions have seemingly remained the same. UNITED Exhibition (UNI) was designed with the intentions to transform business-oriented trade shows to an international platform geared towards integrated experiences and the fans, making it easier than ever for industry leaders in all things superheroes to reach an audience beyond the trade show floor.

To emphasize the idea of interactions, I created a modular logo, consisting of 3 main parts, that can change depending on the viewer's interaction with it. The logo itself streamlines the desired identity into a strong, flexible monogram that can adapt to the exhibition, print, and screen applications.


📓 poster mock-ups and project details

My first stab at the poster series held high emphasis as this would become the foundation of the brand’s aesthetic. By expanding my color scheme and adapting the flexibility of the UNITED logo the overall project found its footing, solidifying the whole visual system. In this instance, I catered my images towards ‘gaming’ with cinematic screengrabs from Marvel’s Spider-Man PS4 developed by Insomniac Games (2018) and DC Entertainment’s Batman: Arkham Knight developed by Rocksteady Studio’s (2015).

Early on, when approaching this series, I intended on focusing it’s theme on ‘concept art’. Primarily because in the creative industry, especially that of cinema/ pop culture, projects begin with concept. I hoped to commemorate that process here by having my advertisements introduce the experience the same way concept art begins the creative mentality. In this instance, I featured key art from Alberto Mielgo, Jaime Jones, Doug Baithwaite, and Alex Ross – all of which being major artists in the entertainment industry.

Finally, I felt the previous set of material I had designed felt too image-heavy and wanted to try my hand at some ‘typographical’ posters to balance out display. I kept the typeface and color palette consistent whilst creating new icons inspired to fit the select body copy; “Inspired by fiction, united by fandom” was written to provoke onlooker interest and leave viewers questioning what exactly was being advertised. “Does life imitate art… or does art imitate life?” was used, and catered, to be a side-by-side display.

 

All-nighter count: 😴😴😴😴😴

designed with care by @paolodmi
dmi designs (2019) / All rights reserved